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Be yourself; Everyone else is already taken. — Oscar Wilde. Sharing my experiences and knowledge on all things brand, marketing and communications.

Storytelling is certainly a ‘buzz word’ that has been going around in marketing for a few years now. It is one of the main components of a content marketing approach, but I feel that it is so much more than digital marketing.  A strong story, can breathe life into a brand, it can support the brand’s values… Read more

The question I often ask myself is, “do global brand campaigns really work?” Yes, we live in a truly global world now. The digital revolution has driven this but with my experience and, in my humble opinion, campaigns need to be localised to meet the cultural requirements of different regions.  Why is this so important? Campaigns… Read more