A few thoughts on storytelling…

Storytelling is certainly a ‘buzz word’ that has been going around in marketing for a few years now. It is one of the main components of a content marketing approach, but I feel that it is so much more than digital marketing.  A strong story, can breathe life into a brand, it can support the brand’s values …

Globalisation vs Localisation

The question I often ask myself is, “do global brand campaigns really work?” Yes, we live in a truly global world now. The digital revolution has driven this but with my experience and, in my humble opinion, campaigns need to be localised to meet the cultural requirements of different regions.  Why is this so important? Campaigns …

Bringing Brand Values to Life

More often than not, when chatting about the importance of brand to non-brand folk, many people jump to the conclusion that I will talk about the logo, colour palette and brand standards.  I wish it was that simple!  Yes, these are important as they are one form of representation to the outside world, but there is so …