Storytelling is certainly a ‘buzz word’ that has been going around in marketing for a few years now. It is one of the main components of a content marketing approach, but I feel that it is so much more than digital marketing. A strong story, can breathe life into a brand, it can support the brand’s values …
Author Archives: hennyfrazer
Globalisation vs Localisation
The question I often ask myself is, “do global brand campaigns really work?” Yes, we live in a truly global world now. The digital revolution has driven this but with my experience and, in my humble opinion, campaigns need to be localised to meet the cultural requirements of different regions. Why is this so important? Campaigns …
Bringing Brand Values to Life
More often than not, when chatting about the importance of brand to non-brand folk, many people jump to the conclusion that I will talk about the logo, colour palette and brand standards. I wish it was that simple! Yes, these are important as they are one form of representation to the outside world, but there is so …
Introduction
Brands and the hospitality industry are my passion and I have learnt so much during my career that with persuasion from friends, it is now to time that I shared my experience and learnings. I have been so lucky to look after some really fabulous brands, I’ve often said I have worked on brands that …
Welcome to My New Blog
Be yourself; Everyone else is already taken. — Oscar Wilde. Sharing my experiences and knowledge on all things brand, marketing and communications.
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